Imagine a world where AI detects breast cancer through a bra. That world is just a few months away.

Mammograms can miss the presence of cancer in up to 50% of the scans, especially for women with dense breast tissue, which is the case for more than 60% of Asian women. The revolutionary iTbra, worn for just 2 hours once a month, uses AI to interpret metabolic changes and increases chances of early cancer detection to more than 85%.

Rob Royea, CEO of Cyrcadia Asia, shared his journey with us on 8th October, from the initial idea to the launch of a path-breaking device that has the potential to save millions of lives.